Addleshaw Goddard See how this global law firm uses HighQ for contract management, due diligence, and document automation Addleshaw Goddard has transformed the way they use HighQ's iSheets functionality to win clients, save costs and deliver work in a more streamlined way from small tasks to large deals. The heart of a winning unique selling proposition is the end result experiences of value a business intends to deliver to its target customers. They enabled me to win business as a lawyer, and I am still winning business now for what I do, and that includes referring work to practising lawyers. Lightfoots advice is: If you set your position, your niche, your brand and your message properly, and focus totally on your receiver by providing them with information of benefit to them, then people will come to you.. Everything we've accomplished can be traced back to our people and the way we work. Discover the most relevant business news, access our law firm analysis, and receive our best advice for aspiring lawyers. Now available: M&A and PE Trends Reports 2023, AG appoints contentious specialist to C&E team, German Federal Cartel Office initiates proceedings against PayPal, AG hires Catherine Williams as Co-head of Living, AG supports major UK banking providers on launch, AG strengthens its transactional offering, Company Secretary's Annual Checklist 2022/23. But its personal. Elliot Moss, director of business development at the mid-tier firm explains: The perception of our brand is that we are a law firm for private individuals, but the reality is that 90% of our revenue comes from the world of business.. Gold Member. Unique selling points are typically used as the basis of marketing campaigns. Flexibility is also valued at the firm, with one mole telling Legal Cheek their team is very flexible when it comes to appointments and are more than happy to let me leave my desk for an hour or so during the day, as long as Im getting the work done and meeting my targets. Manchester, England, United Kingdom. We are also increasing the training for everyone involved in the recruitment process to ensure that we select people based on their ability, potential and nothing else. The slogan, he explains, brings together both a truth and an ambition. Mishcons high-profile private client work included the late Princess Dianas divorce. With over 1,400 lawyers based across the globe, we have a deep understanding of our markets and sectors. Lightfoot, a non-practising lawyer who now advises on marketing, branding and selling in law, says she has recently referred business to law firms through the likes of LinkedIn and Twitter. A unique selling proposition (also referred to as a USP) is the one thing that makes your business better than the competition. Addleshaw Goddard LLP - True Picture - Chambers Student Guide UK Edition All the resources you need to research law firms and barristers' chambers Home Where to start Law firms The Bar Practice areas Law schools About Addleshaw Goddard LLP - True Picture Chambers Student True Picture This website uses cookies I am a 29 year old Politics and Law Graduate working as an Infrastructure Projects & Energy Associate at Addleshaw Goddard. But we solve them with the same, single-minded focus. Visually distinct and original, the impact of the creative upon the company's activities was also extremely noteworthy. Go to. Insiders even claim that, despite recent refurbishments to the interior, there is a lack of catering facilities but the beautiful views of Edinburgh Castle partly make up for it. By Marialuisa Taddia2011-03-10T00:00:00+00:00. He resigned, prior to any ruling of gross misconduct according to a source. Addleshaw Goddard. In the UK, AG has established bases in London, Manchester, Leeds, Edinburgh, Glasgow and Aberdeen (its Scottish presence being established in 2017 following a successful merger with HBJ). We organise a wide range of webinars, seminars, conferences and networking event for our members. We have always invested and partnered with local communities, schools and networks who are keen to raise the aspirations of young people and will continue to do so by offering young talent opportunities to take part in quality work experience programmes and internships. TLT recently organised a Body and Mind Day for a dozen senior managers from one of the firms long-standing clients. published in 1775. Crawshaw was made up to partner in 2010 and has been an active member of Addleshaws professional services group, led by William Wastie. 4,499. The HBJ merger went live in May 2017, adding around 22m to Addleshaws top line. We wanted to form a community of aspiring lawyers who care about becoming the best version of themselves. We also support clients to find imaginative solutions on hundreds of Environmental, Social & Governance-related business challenges and areas of opportunity. Before that, Cruickshank spent two years as a director for global loans at Barclays Capital and spent nearly seven years at [], Addleshaw Goddards senior partner Charles Penney has made way for a new leader ahead of the end of his term. Thank you everyone for your support. Sullivan notes: Branding, positioning and differentiation arent earned very quickly. As part of the summer term of my MSc degree, I worked on a client-facing project with Addleshaw Goddard for three months, from June to September 2022. Addleshaw Goddard (AG) are a premium business law firm and provide a full range of commercial legal services to businesses. Clients that appoint us return to us. The new Addleshaw Goddard pushed on nicely in the years after the merger under the leadership of Mark Jones, though an adherence to what was dubbed The AG Way saw a proliferation of buzzwords and slogans within the firm (Three Offices, One Team/Bold and Beautiful clients/a From Me to You mentality). Its branding strategy revolves around the new slogan: Its business. Devitt stood down a year before the end of his tenure, with John Joyce taking over in 2014. Our digital products are fully compatible with all modern internet browsers, including Chrome, Firefox, Microsoft Edge and more. Assuming youd value that clarity, imagination and impact, wed be delighted to talk business. We To do this we have partnered with an external organisation, Rare, to introduce contextual recruitment and accountability into our graduate hiring process. There are also plenty of resources within Addleshaw Goddard that trainees can utilise such as PLC, Lexis Nexis, Addleshaw Goddard's research and knowledge services and numerous e-learning modules. The firm now has offices in mainland Europe, Asia and the Middle East but there was a sense that that firms international strategy was not paying off in spades. For Sapsford, business development covers a number of things targeting prospective clients, nurturing existing ones through account management, listening to and acting upon clients feedback, and helping clients add value in ways that, he claims, other law firms do not. Training at Linklaters, Crawshaw held roles at legacy [], Firms including Addleshaw Goddard and Buckles Law have been involved in the latest restructuring deal in the UK retail sector. Rankings. Through this partnership, our Legal Access Week students benefit from additional work experience with in-house legal teams at a number of well-known companies. Welcome to international law firm Addleshaw Goddard. TLTs business development director Leigh Lyons says: Clients are at the heart of our business and we want to be as efficient and innovative as we can be in delivering a great service to them., Chrissie Lightfoot, author of The Naked Lawyer eBook and founder and CEO of consultancy EntrepreneurLawyer Limited, says that in order to differentiate themselves, law firms need to focus on, and invest in, their people: A law firm has to think about its individual lawyers as hundreds of marketing soldiers positioning themselves with their expertise in the marketplace.. . TLT encourages the development of soft skills, such as listening and talking to clients, right from the start of a lawyers career, because, says Lyons, we believe our people are our brand. For Broderick, in order to occupy that consciousness, legal firms need to identify just who their key constituents are by profiling the buyers of services. 40,000+ pages of leasehold contracts. Confidence is often the first step in the journey to achieve a successful deal. Firms' A levels requirements are usually less stringent. High-quality, practical print publications and eBooks from Law Society Publishing to support your professional practice. It's a nifty piece of kit but describing it. So far, so good, it seems. Thought leadership benefits firms in three main ways: Building awareness of the brand; focusing service offerings; and, if part of a well-crafted programme, thought leadership facilitates business development, says Broderick, who warns that to be effective, thought leadership must be an ongoing programme that is sustained over time. Famous for: national network; recent flurry of office openings in Europe, Locations: London, Manchester, Leeds, Edinburgh, Glasgow, Aberdeen, UK partners/solicitors/trainees: 340/1,400/136, First-year trainee salary: 52,000 [London], 33,000 [Leeds and Manchester], 29,000 [Scotland], Second-year trainee salary: 56,000 [London], 36,000 [Leeds and Manchester], 33,000 [Scotland], NQ salary: 95,000 [London], 62,000 [Leeds and Manchester], 56,000 [Scotland], Seat options: Range of seats available across the firm's four divisions of corporate & commercial, finance & projects, dispute resolution, real estate. Not everyone is enthusiastic about these online channels. We care about the way we do business and have developed a CSR agenda that reflects our commitment to our stakeholders and developing local communities. The Paralegal Apprentice role is for bright and determined individuals with an ambition and commitment to succeeding on our Paralegal Apprenticeship scheme and gaining professional qualifications in a more practical way. So when debt advisers told UPP that its ambition to acquire 2,000 student rooms were unfundable, we disagreed and went on to prove them wrong. Instead of the classic matrix presenting a firms practice areas and sectors, the website, says Sullivan, focuses on the firms three types of client businesspeople, private clients and charities. If the decent salary isnt quite enough to tempt you, then consider the perks: they include a gym subsidy, private health and dental care, and regular themed events in the canteens. Premium Member. Diageo worked with longstanding external adviser Addleshaws, which fielded a team led out of Leeds by partner James Tatro. About us We also tried to limit the amount of self-adoration seen on so many law firm websites. Expressions such as technical excellence, for example, were avoided: Ten years ago technical excellence was important but nowadays clients tell us that they just want law firms to create value and to solve their problems, he notes. However, whether you are getting professionals on the payroll or third parties in, caution is important, he adds. The firm has three seats each rotation in which trainees can opt to work internationally, with past destinations including Dubai, Qatar and Muscat. Prospective punters find legal services relevant to their needs in just three clicks, and all the language is in plain English, explains Sullivan: You can spend a lot of time on the website and youll still see that it speaks the clients language wherever you are. Its the end where more law firms try to say why they are different, and its tough because over the years the whole sector has become very homogeneous. There is not going to be one structure to this answer. The FT ranked us as the 4th most innovative law firm in Europe. Addleshaw Goddard wanted to streamline its processes, facilitate better information sharing and, ultimately, improve its output to clients. Nabarro, CMS, Maclay Murray & Spens have all been suitors at one point or another Nabarro in 2013 (talks never went beyond a preliminary stage), Maclays in 2015 and CMS in 2016 (talks broke down over disagreements over who would lead the firm). Great trainee/junior lawyer environment, one spy notes, while another elaborates: All of the trainees within my office are incredibly supportive of each other and there is no feel of competitiveness when it comes to getting NQ jobs. Addleshaw Goddard was formed from the merger of Addleshaw Booth & Co and Theodore Goddard in 2003. Client intimacy is something TLT appears to take seriously. Looking further afield, the firm has offices across Asia and the Middle East, although it should be noted that its Hong Kong office is set to close following the expiry of its lease. Plan ahead and let our solution do the hard work for you! Contextual recruitment looks at the context of academic achievement, and identifies students who have surpassed expectations or performed excellently in conditions of adversity. He was suspended in June. Theres no blueprint for bright. Due to the national lockdown, Addleshaw Goddard's first year scheme was unfortunately cancelled however she was able to meet employees of the firm at a networking event. Addleshaw Goddard is hardly the only big business under fire over pay for outsourced support staff. Aster Crawshaw Image courtesy of Addleshaw Goddard Top 25 UK law firm Addleshaw Goddard (AG) has elected Aster Crawshaw, a partner in its professional practices group, as its next senior partner. Want to be an integral part of that in our future? Our Legal Apprenticeship Scheme, developed in Manchester and Leeds, is at the forefront of apprenticeships in the legal profession. Thank you Dr Alex! 2,060. International business law firm Addleshaw Goddard was an original pioneer in the field of litigation funding, but half a dozen new entrants to the market demanded a response from the firm. 2023 Addleshaw Goddard LLP (SRA ID 440721) - all rights reserved. Free Practise Exercise: Practise for Group Exercises and Case Studies with this Article. 49,149 followers. We interrogated data in block-chain to resolve a cyber-currency dispute. It is understood that partners David Cruickshank, Andrew Orr and Euan Wilson will be making the move shortly. And if you have your sights set on an office further afield, youre in luck. In Kingdom, a TV drama, Stephen Fry plays Peter Kingdom, a local solicitor with a natural human and personal touch, going out of his way to help the locals in a small town in Norfolk. factory. Mishcon de Reya has been also working hard to cut a distinctive profile in the market. The power of the brandIn defining a brand, Broderick quotes DLA Piper global board chairman Frank Burch, who describes it as the place you occupy in the consciousness of your constituents. Clients that appoint us return to us. For example, at the firms events and conferences, partners make presentations to clients as if they were from a bank or large accounting firm rather than being the archetypal lawyer. The GDL and LPC grants are reduced to 4,500 outside of London. Every transformation project is different and we wanted to understand current executive perspectives. See the full list here >. Solicitors tend to think of services from their point of view and not often enough from their clients perspective, notes Alastair Moyes, director of consultancy Marketlaw. If this message continues to display, please check your system settings and change your default browser or contact your IT team. Moyes believes that US LinkedIn and its European counterparts, Xing and Viadeo, are currently the most useful social networks for law firms. A senior Addleshaw Goddard partner has left, too, following an investigation into allegations of bullying, harassment, and pregnancy and maternity discrimination conducted by a fellow partner and the HR director. Addleshaw Goddard. Strong interest in tech - offers trainees a 6 month lawtech seat to help develop products in its innovation and legal tech group. If you'd like to register your interest for 2024, please email earlycareers@addleshawgoddard.com Why join Addleshaw Goddard? What is a unique selling proposition (USP)? The INCREDIBLE (no emphasis added) subsidised food received particular plaudits, with one trainee confessing, the main perk for me is the cafe, which does really good food (breakfast and lunch and cakes). Bringing in expertise In the future, Moyes believes that solicitors should be less insular: For small to medium-sized firms, it becomes a make-or-break decision to bring in marketing professionals. This, he argues, would be no different to what a lot of firms already do, for example, in terms of outsourcing their IT and software support. Andrew Hedley of Hedley Consulting says: If you pick half a dozen firms competing in the same sort of market, they all say the same things: that they are commercial and client focused, that they deliver on time and that they understand clients needs., He adds: Because firms fail to differentiate they end up competing on price. Test. Find out how we deliver imagination and impact to our clients and people, Discover how we deliver imagination and impact to our clients in over 90 countries around the world, Explore essential insights on the law and how it impacts business. With an eyewatering energy bill looming, one simple question led to a surprisingly straightforward solution and over 100m saving. Its part-marketing and part-client interaction, explains Sapsford. We are not a corporate faceless organisation talking to other corporate faceless organisations. Addleshaw Goddard won at The Drum Awards for B2B 2022 in the B2B Print/Illustration or Imagery award for its striking campaign. Our Privacy Policy has changed. The firm envisioned turning due diligence from a . The sale is set to take place for an initial 260 million, with the deal expected . Weve helped clients in 105 countries in the last few years, via our 16 offices across 3 continents. That is to say, writes Maureen Broderick in her new book The Art of Managing Professional Services, what the firm does, how it does it, and why it is different from other organizations. It may not display this or other websites correctly. 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